Practitioner
Content that performs: writing, video, algorithms and analytics.
8 modules · 48 lessons · about 7 hours
Copywriting Craft & Accessibility
Platform-specific copy, storytelling frameworks, A/B-testing hooks, and writing everyone can read.
Module 86 lessonsShort-Form Video
Scripting, shooting and editing TikToks, Reels and Shorts — plus the retention curves that decide reach.
Module 96 lessonsYouTube & Long-Form Video
Titles, thumbnails, packaging and watch time — how long-form works, and when it beats short-form.
Module 106 lessonsHow Algorithms Actually Work
Ranking signals per platform — documented, not mythology — and what that means for your content.
Module 116 lessonsAnalytics I: Reading the Numbers
Native insights, reach vs impressions, engagement rates and benchmarks — know what's working and why.
Module 126 lessonsCommunity Management
Replying at scale, moderation, UGC and social-first customer care — the craft of keeping people around.
Module 136 lessonsContent Planning & Repurposing
Calendars, batching, scheduling tools and repurposing pipelines — publish consistently without burning out.
Module 146 lessonsAI Tools I: Your Content Assistant
Ideation, caption drafting, image and video AI, editing assistants — and the disclosure norms that keep it honest.
