Module 14 · Level 2 · Practitioner

AI Tools I: Your Content Assistant

Ideation, caption drafting, image and video AI, editing assistants — and the disclosure norms that keep it honest.

6 lessons · about 0.9 hours

Overview · 1:05 · captions on
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AI can draft in seconds. It can also embarrass you in seconds. Module 14 is the difference.

Used well, AI is a brainstorm partner and a first-draft machine. Used badly, it's the internet's average, in your voice. This module is the workflow: prompts, drafts, quality control, and the disclosure rules that keep it honest.

Lesson 1 is AI for ideation, without surrendering your judgement. Lesson 2 is prompt craft: a five-part structure and reusable templates. Lesson 3 is caption drafting, from AI first draft to your final cut. Lesson 4 is image, video and editing AI, and where it embarrasses brands. Lesson 5 is quality control, keeping it on-brand and accurate. And lesson 6 is disclosure, AI labels, and what not to automate.

By the end, you can get a usable first draft from a prompt, edit it into your own voice, and know when a post needs a label.

6 lessons. About 50 minutes. Level 2, module 14. Start with AI for Ideation: A Brainstorm Partner on Tap.

What’s inside

  1. 01
    AI for Ideation: A Brainstorm Partner on Tap

    Use AI assistants to generate, expand and stress-test content ideas without surrendering your judgement. · 8 min

  2. 02
    Prompt Craft for Social Content

    The five-part prompt structure, iteration techniques and reusable templates that get professional output from AI tools. · 9 min

  3. 03
    Caption Drafting: From AI First Draft to Your Final Cut

    A reliable workflow for AI-assisted captions and hooks that ends in your voice, not the internet's average. · 8 min

  4. 04
    Image, Video and Editing AI

    What generative visual tools and AI editing assistants do well, where they embarrass brands, and a safe adoption path. · 9 min

  5. 05
    Quality Control: Keeping AI On-Brand and Accurate

    Build the voice guide, review checklist and workflow rules that let you use AI at speed without publishing its mistakes. · 8 min

  6. 06
    Disclosure, AI Labels and What Not to Automate

    When to label AI content, how platform AI-disclosure tools work, and the red lines where automation ends. · 9 min

Where this sits on your path depends on your assessment. Some people skip this module outright; others start here. The free placement assessment decides — and the first lesson of every module is free to read. Find your level →

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