Four levels, from your first confident post to running social for a whole organisation. Finish one, every lesson read and every module test passed, and it’s yours: a badge for your feed, a PDF for your CV, and a public page that proves it’s real.
Written for the person reading your CV rather than for you: the skills a level covers, in the words a job description uses, and the kind of role it fits.
Knows every major platform and the language around it, sets accounts up properly, works to the current specs, and writes and shoots posts that do their job — safely.
Fits: A first social role, a business running its own channels, a creator starting out.
Writes copy that performs, makes short- and long-form video, understands how the algorithms rank it, reads the analytics, runs a community and plans content ahead.
Fits: Social media executive or coordinator; the person who does the posting well.
Builds a strategy and a channel mix, runs paid social, proves return on it, works with creators, sells through social — and keeps all of it inside UK rules.
Fits: Social media manager or marketer who owns results, not just output.
Runs social at a senior level: integrated strategy and budget, crisis response, team workflow and governance, advanced measurement and automation.
Fits: Head of Social, or the senior hire who answers to the board for it.
A certificate that only proves you opened the pages tells an employer nothing. This one is issued on results.
1080 × 1080, sized for LinkedIn, Instagram and X, with your name, the level and the link to check it. On a phone it goes straight to your share sheet.
A4, set in the Academy’s own type, with every module the level covered on it. Small enough to attach to anything.
One tap adds it under Licences & certifications with the date and the link already filled in. That’s where recruiters look.
Every certificate has its own link. Send it to anyone and they’ll see who earned it, when, and exactly what it covered.
The platforms change their rules every month, so “knows Instagram” is only true for the week it was earned. Each certificate records the exact specs it tested and the date they were checked, and its page shows, openly, how many have changed since.
It never expires on a timer. When the platforms move, you bring it up to date with one tap, free, and the page records that you did.
Your name here
has completed Level 2 · Practitioner at The Social Media Academy
106 platform specifications were in force when this was assessed, as verified on 5 October 2026. Every one of them still holds today.
thesocialmediaacademy.co.uk/certificates/your-unique-code
Paste the link from their LinkedIn or CV, or the code on their PDF. You’ll see their name, the level, when it was issued and every module it covered.
It is the Academy’s own credential, not a regulated qualification on the national framework. What it gives an employer instead is something most qualifications do not: the exact modules assessed, the date, the platform rules in force when it was earned, and a public page that shows whether those rules still hold.
No. It carries its issue date and, if you re-verify it, the date of that too — so anyone reading it knows how current it is without an arbitrary expiry deciding for them.
Nothing on top of membership. The placement assessment, the whole of Module 1 and its test are free; a level certificate needs every module in the level, which is Pro.
Take it again whenever you are ready — there is no limit and no penalty. Your best result is the one that counts, and the result screen lists the lessons worth another look.
It stays yours. The certificate, its public page, the badge and the PDF all keep working after you leave. Re-verifying it against newer specifications is the part that comes with membership.
Yes. Everyone earns their own, in their own name. Team accounts are in early access: we set teams up by hand for now and send a view of who has completed which level.
Five minutes, free, no card. The assessment places you, skips what you already know, and shows you the path to your first certificate.
