Leader
Running social at a professional level — teams, crises, and the boardroom.
6 modules · 36 lessons · about 6 hours
Module 236 lessons
Integrated Strategy & Budgets
Social's role in brand, comms and CRM; budgeting and agency management at a senior level.
Module 246 lessonsCrisis Management
Escalation matrices, holding statements, dark-hour playbooks and post-mortems — calm under fire.
Module 256 lessonsTeams, Workflow & Governance
Hiring, approval workflows, tone-of-voice guardianship and governance for social at scale.
Module 266 lessonsAdvanced Measurement
Incrementality, marketing-mix basics, brand-lift studies and board-level reporting.
Module 276 lessonsAI & Automation at Scale
AI-driven campaign products, chatbots, and keeping generative content brand-safe.
Module 286 lessonsCareer & Portfolio
Certifications, freelancing, rates and portfolio building — turning skills into income.
