Module 27 · Level 4 · Leader

AI & Automation at Scale

AI-driven campaign products, chatbots, and keeping generative content brand-safe.

6 lessons · about 0.9 hours

Overview · 1:02 · captions on
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Hand the machine the keys, or don't. Module 27 is automation at scale, kept brand-safe.

Campaign products that optimise themselves, chatbots customers thank you for, generative content by the hundred. Each one has a gain and a give-up. This module is the judgement: policy, procurement, and redesigning the team around it.

Lesson 1 is AI-driven campaign products, what you gain and what you hand over. Lesson 2 is chatbots and automated care done well. Lesson 3 is generative content at scale, and the volume trap. Lesson 4 writes the AI policy your team will actually follow. Lesson 5 evaluates AI tools before you buy. And lesson 6 designs the augmented team.

By the end, you can decide what to automate and what never to, write a policy people actually follow, and run a trial that proves a tool's worth before the invoice.

6 lessons. About 55 minutes. Level 4, module 27. Start with AI-Driven Campaign Products.

What’s inside

  1. 01
    AI-Driven Campaign Products

    How Advantage+-style automation actually works, what you gain, what you give up, and when to hand the machine the keys. · 10 min

  2. 02
    Chatbots and Automated Customer Care Done Well

    Designing automation that customers thank you for — containment done honestly, escalation done fast, and the metrics that keep it that way. · 10 min

  3. 03
    Generative Content at Scale

    Using AI to multiply content output without flattening your brand — pipelines, human checkpoints and the volume trap. · 9 min

  4. 04
    AI Governance Policies for Teams

    Writing the AI policy your team will actually follow — tiers of use, data rules, accountability and keeping it current. · 9 min

  5. 05
    Evaluating AI Tools Before You Buy

    A procurement framework for cutting through AI vendor theatre — trials that prove value, questions that expose weaknesses, and total cost thinking. · 9 min

  6. 06
    Designing the Augmented Team

    Redesigning roles, workflows and skills so humans and automation each do what they are best at — and the team gets better, not just faster. · 8 min

Where this sits on your path depends on your assessment. Some people skip this module outright; others start here. The free placement assessment decides — and the first lesson of every module is free to read. Find your level →

Also at Level 4

23Integrated Strategy & Budgets
Social's role in brand, comms and CRM; budgeting and agency management at a senior level.24Crisis Management
Escalation matrices, holding statements, dark-hour playbooks and post-mortems — calm under fire.25Teams, Workflow & Governance
Hiring, approval workflows, tone-of-voice guardianship and governance for social at scale.26Advanced Measurement
Incrementality, marketing-mix basics, brand-lift studies and board-level reporting.