Module 25 · Level 4 · Leader

Teams, Workflow & Governance

Hiring, approval workflows, tone-of-voice guardianship and governance for social at scale.

6 lessons · about 0.9 hours

Overview · 0:60 · captions on
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Social burns people out faster than most marketing jobs. Module 25 is building a team that lasts.

Hiring for the right things, shaping the team at every size, approvals that don't kill speed, a voice that doesn't drift, access that doesn't leak. This module is the operating system for social at scale.

Lesson 1 is hiring for social roles, and the signals that beat a CV. Lesson 2 is team structures at one, three, six and twelve people. Lesson 3 is approval workflows that don't kill speed. Lesson 4 is tone-of-voice guardianship. Lesson 5 is governance: access, security and offboarding. And lesson 6 is sustainable teams, workload and burnout.

By the end, you can shape a team for its size, run approvals with tiers and service levels, and offboard someone without leaving a login behind.

6 lessons. About 55 minutes. Level 4, module 25. Start with Hiring for Social Roles.

What’s inside

  1. 01
    Hiring for Social Roles

    What each social role actually requires, what to test for in the process, and the signals that predict performance better than a CV. · 10 min

  2. 02
    Team Structures at Every Size

    How social teams should be shaped at one, three, six and twelve people — and the models for serving the rest of the organisation. · 9 min

  3. 03
    Approval Workflows That Do Not Kill Speed

    Risk-tiered approvals, SLAs with teeth, and a reactive lane — control that scales without strangling the channel. · 9 min

  4. 04
    Tone-of-Voice Guardianship

    Turning a voice document into a voice practice — calibration, feedback loops and audits that stop drift before followers notice it. · 9 min

  5. 05
    Governance: Access, Security and Offboarding

    Who can post, how access is held, and the offboarding discipline that stops ex-employees and forgotten logins becoming your next incident. · 9 min

  6. 06
    Sustainable Teams: Workload and Burnout

    Why social burns people out faster than most marketing roles, and the structural protections a leader owes the team. · 10 min

Where this sits on your path depends on your assessment. Some people skip this module outright; others start here. The free placement assessment decides — and the first lesson of every module is free to read. Find your level →

Also at Level 4

23Integrated Strategy & Budgets
Social's role in brand, comms and CRM; budgeting and agency management at a senior level.24Crisis Management
Escalation matrices, holding statements, dark-hour playbooks and post-mortems — calm under fire.26Advanced Measurement
Incrementality, marketing-mix basics, brand-lift studies and board-level reporting.27AI & Automation at Scale
AI-driven campaign products, chatbots, and keeping generative content brand-safe.