Start free. Upgrade when free runs out.
The assessment, your path and a full module cost nothing, and we don’t ask for a card. Pro is everything else. It starts with 7 days free, and if it’s not for you, you’ve got 30 days to say so and get your money back.
Free
£0
No card · not a trial · yours for good
- The placement assessment
- Your own path map
- Module 1, all of it
- Lesson one of every other module
- The weekly headlines
Pro
£19/month
or £149/year · save £79 a year
- All 28 modules, every lesson
- Every module test
- All four certificates, to post and to print
- The full weekly briefing, not just the headlines
- Practice exercises, with feedback
Cancel inside the trial and you pay nothing.
Founding member
£99/year
Limited to 100 members
- Everything in Pro
- A founding member badge on your profile
- £99 a year, locked for as long as you stay a member
Free vs Pro, line by line
| What you get | Free | Pro |
|---|---|---|
| Placement assessment & personalised path | ✓ | ✓ |
| Taster module (The Platform Landscape) | ✓ | ✓ |
| First lesson of every module | ✓ | ✓ |
| All 28 modules — every lesson, all 4 levels | — | ✓ |
| Lesson quizzes & progress tracking | On free lessons | ✓ |
| Module tests | Module 1 | ✓ |
| Level certificates with public verification | — | ✓ |
| “This week in social” — full weekly briefing | Headlines only | ✓ |
| Practice exercises with structured feedback | — | ✓ |
| Platform fact sheets with verified dates | ✓ | ✓ |
Four ways out. All of them easy.
No card to start
The assessment, your path, a full module and lesson one of every other module. Free, and we never ask for payment details to get there.
7 days free on Pro
Every paid plan starts with 7 days free. Cancel inside them and you don’t pay a penny.
30-day guarantee
Paid, and it’s not what you wanted? Email us inside 30 days and it’s refunded. No form. No exit survey.
Your certificates are yours
Cancel and every certificate keeps its page, its badge and its PDF. So does your skills profile. Nothing you earned goes anywhere. How certification works
We're not VAT-registered, so there's no VAT on top. Stripe emails a receipt after every payment. Cancel from your account page any time. Two clicks, through Stripe.
Team seats: £15 each per month, in early access
Everyone gets placed and gets Pro. Team accounts are in early access, so we set you up by hand and build the team view with you. Minimum 3 seats.
See team plans →The three things you’ll check before you pay us
You’ll come across all three while you’re deciding. Straight answers, so you can weigh them up properly.
HubSpot's certificate is free. Why would I pay?
For a lot of people, they shouldn't — take the free certificate, it is a good one. What it is not is a curriculum. It is a single course of roughly five hours, on one company's view of social, with no placement, no path, and no mechanism that tells you when something it taught you stopped being true. If five hours is what you need, you have just saved £19. If you are trying to get from where you are to running social properly, five hours is not the unit of work.
My library card gets me LinkedIn Learning for nothing.
Then use it — twenty thousand courses for free is a genuinely good deal, and we would rather say so than pretend otherwise. What a general catalogue cannot do is tell you where you currently stand across six skill areas, order the material around that, or tell you the week a specification you have built work on changes. It also contains nothing about the ASA, the CMA, the ICO or the Online Safety Act, because it is not a UK product.
I can buy a CPD-accredited course for under £50.
You can, and hundreds of them exist. The thing to check before you do is when it was last touched — because the same marketplaces sell social media courses recorded years ago, still listed, still selling, with no indication on the page. One UK provider's course page currently advertises monthly updates while still listing Google+ among the platforms it covers. Google+ shut down in 2019. That is the risk you are taking for the £50, and it is the specific risk this platform is built to remove.
What else £19 gets you
| Option | Typical cost | What it does well | The catch |
|---|---|---|---|
| Free videos and posts | £0 | Genuinely useful, and often from people doing the work right now. | No order and no way to tell what is current. You find out something was wrong when it stops working. |
| A one-off online course | £15–£200 | Cheap, structured, and yours forever. | Recorded once. The platform specifics start ageing the day it is published, and nobody tells you which parts expired. |
| A classroom day course | £500–£1,000+ | Focused, and you can ask a human questions. | One day, one shot, no follow-up — and you are back where you started when the next change lands. |
| Hiring an agency | £800–£3,000/month | Someone else does the work. | You cannot judge whether they are any good without the knowledge you were trying to avoid acquiring. |
| The Social Media Academy | £19/month, or £149/year | Structured across 28 modules, ordered around your level and goal, with every platform fact re-verified weekly. | It is still a subscription, and you still have to do the learning. Nothing here does the posting for you. |
Not convinced yet? Read a complete lesson free — no account, nothing held back.
