Level 3

Marketer

Strategy, paid social, commerce and partnerships that deliver results.

8 modules · 48 lessons · about 8 hours

Module 156 lessons

Strategy: Audience, Pillars & Channel Mix

Audience research, positioning, content pillars, briefs and budgets — social with a plan behind it.

Module 166 lessons

Paid Social

Campaign structures, pixels, audiences and creative testing across Meta, TikTok and LinkedIn ads.

Module 176 lessons

Analytics II: Attribution & ROI

UTM tracking, attribution models, dashboards and reporting that proves social's value to stakeholders.

Module 186 lessons

Social Listening & Insights

Tools, sentiment, share of voice and trend detection — hearing what the internet says about you.

Module 196 lessons

Social Commerce

TikTok Shop, Instagram Shopping, live shopping and affiliate features — selling where people scroll.

Module 206 lessons

Influencer & Creator Partnerships

Sourcing, vetting, rates, contracts, briefs and Spark Ads — partnerships that are worth the money.

Module 216 lessons

Personal Branding & Thought Leadership

LinkedIn and X founder brands, employee advocacy, and building an audience that opens doors.

Module 226 lessons

Legal & Ethical Social Media

ASA and CMA disclosure rules, copyright and music licensing, GDPR basics and accessibility — the rules UK professionals must know.

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