Module 19 · Level 3 · Marketer

Social Commerce

TikTok Shop, Instagram Shopping, live shopping and affiliate features — selling where people scroll.

6 lessons · about 0.9 hours

Overview · 1:13 · captions on
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The checkout moved into the feed. Module 19 is selling where people scroll.

TikTok Shop, Instagram Shopping, live selling, affiliates. Each one has a setup, a fee, a rhythm, and a way of feeling like a catalogue if you get it wrong. This module is the UK version of all of it.

Lesson 1 is the social commerce shift, and whether it fits your business. Lesson 2 is TikTok Shop in the UK: registration, the four selling surfaces, fees. Lesson 3 is Instagram Shopping and Meta Shops. Lesson 4 is live shopping, planned and run. Lesson 5 is affiliate programmes and creator commerce. And lesson 6 is product content that sells, and fulfilment that keeps it sold.

Take what TikTok Shop asks of a UK seller. It's on screen now, with the date we last checked it. Every requirement in this module is verified weekly, so you don't set up a shop against last year's rules.

By the end, you can decide whether social commerce fits, set up a shop that meets today's requirements, and make product content that doesn't feel like an advert.

6 lessons. About 55 minutes. Level 3, module 19. Start with The Social Commerce Shift.

What’s inside

  1. 01
    The Social Commerce Shift

    Why the checkout has moved into the feed, and how to decide whether social commerce fits your business. · 8 min

  2. 02
    TikTok Shop: Setup and Selling

    How TikTok Shop works in the UK — seller registration, the four selling surfaces, fees and the metrics that keep you visible. · 10 min

  3. 03
    Instagram Shopping and Meta Shops

    Setting up product tagging across Instagram and Facebook, and making tagged content feel editorial rather than catalogue-like. · 9 min

  4. 04
    Live Shopping: Selling in Real Time

    How to plan and run live shopping streams that hold attention and convert, from run-of-show to pinned products. · 10 min

  5. 05
    Affiliate Programmes and Creator Commerce

    Building an affiliate engine — commission design, creator recruitment, sample strategy and the disclosure rules that apply. · 9 min

  6. 06
    Product Content That Sells, and Fulfilment That Keeps It Sold

    The content formats that sell without feeling like adverts, and the reviews-and-fulfilment flywheel behind every durable social shop. · 10 min

Where this sits on your path depends on your assessment. Some people skip this module outright; others start here. The free placement assessment decides — and the first lesson of every module is free to read. Find your level →

Also at Level 3

15Strategy: Audience, Pillars & Channel Mix
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Campaign structures, pixels, audiences and creative testing across Meta, TikTok and LinkedIn ads.17Analytics II: Attribution & ROI
UTM tracking, attribution models, dashboards and reporting that proves social's value to stakeholders.18Social Listening & Insights
Tools, sentiment, share of voice and trend detection — hearing what the internet says about you.