Module 20 · Level 3 · Marketer

Influencer & Creator Partnerships

Sourcing, vetting, rates, contracts, briefs and Spark Ads — partnerships that are worth the money.

6 lessons · about 0.9 hours

Overview · 0:59 · captions on
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Creators are worth paying. Some of them. Module 20 is telling which.

Sourcing, vetting, rates, contracts, briefs, and amplifying the content you paid for. Get one of those wrong and the partnership costs more than it returns. This module is the whole process, UK rates included.

Lesson 1 is sourcing the right creators. Lesson 2 is vetting: engagement quality and fake-follower checks. Lesson 3 is rates, budgets and negotiation, what UK creators actually charge. Lesson 4 is contracts, usage rights and exclusivity. Lesson 5 is briefs that get great content. And lesson 6 is Spark Ads, whitelisting, and measuring what partnerships return.

By the end, you can shortlist creators for fit, spot bought followers before you spend, and sign a contract that covers the usage you'll actually need.

6 lessons. About 55 minutes. Level 3, module 20. Start with Sourcing the Right Creators.

What’s inside

  1. 01
    Sourcing the Right Creators

    Where to find creators worth paying, and how to shortlist for fit before you ever discuss money. · 9 min

  2. 02
    Vetting: Engagement Quality and Fake-Follower Checks

    How to audit a creator's audience before spending — reading engagement quality, spotting bought followers and pressure-testing the numbers. · 9 min

  3. 03
    Rates, Budgets and Negotiation

    What UK creators actually charge, how to structure offers, and negotiating terms that both sides can live with. · 9 min

  4. 04
    Contracts, Usage Rights and Exclusivity

    The clauses every creator agreement needs, what usage rights actually cost, and how to avoid the disputes that burn budgets. · 10 min

  5. 05
    Briefs That Get Great Content

    Writing creator briefs that protect the brand without strangling the creativity you are paying for. · 8 min

  6. 06
    Spark Ads, Whitelisting and Measuring ROI

    Amplifying creator content as ads from their own handle, and building an honest measurement picture of what partnerships return. · 10 min

Where this sits on your path depends on your assessment. Some people skip this module outright; others start here. The free placement assessment decides — and the first lesson of every module is free to read. Find your level →

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