Foundations
The platforms, the language, and your first confident posts.
6 modules · 36 lessons · about 5 hours
The Platform Landscape & the Language of Social
Every major platform, what it's for, and the vocabulary — feeds, Stories, Reels, DMs, hashtags, engagement — decoded properly.
Module 26 lessonsAccounts, Profiles & Link-in-Bio
Personal vs creator vs business accounts, profile optimisation, and building a link-in-bio that converts.
Module 36 lessonsContent Formats & Current Specs
Images, carousels, short video, live and text posts — and the current specs for each platform, always verified.
Module 46 lessonsWriting for Social 101
Hooks, captions, tone of voice, hashtags and calls to action — the fundamentals of words that stop the scroll.
Module 56 lessonsPhone Photography & Design Basics
Composition, lighting, and free tools — make professional-looking visuals with the phone in your pocket.
Module 66 lessonsSafety, Privacy & Digital Citizenship
Account security, privacy settings, scams, and behaving well online — the professional baseline.
