Module 2 · Level 1 · Foundations

Accounts, Profiles & Link-in-Bio

Personal vs creator vs business accounts, profile optimisation, and building a link-in-bio that converts.

6 lessons · about 0.9 hours

Overview · 1:17 · captions on
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Your profile is the shop window. Most are set up in five minutes and never touched again.

Personal, creator or business: the account type changes what you can see and what you can do. Then the handle, the bio, the photo, and the one link you get. Every one of them is a decision, and this module makes each one properly.

Lesson 1 explains the three account types, platform by platform. Then handles: something people can find, spell and trust. Lesson 3 is the bio, with a who-what-why-next formula and the character limits for each platform. Then profile photos, covers and Highlights. Lesson 5 builds a link-in-bio that actually gets clicked. And lesson 6 sets up Facebook Pages, LinkedIn and WhatsApp Business, with a launch checklist.

Take the Instagram bio. It has a character limit. It's on screen now, with the date we last checked it. Every limit in this module is verified weekly against Instagram's own documentation, so the bio you write fits the box.

By the end, you'll have picked the right account type, written a bio that says who you are and what to do next, and built a link that earns its click.

6 lessons. About 50 minutes. Level 1, module 2. Start with Personal, Creator or Business: Account Types Explained.

What’s inside

  1. 01
    Personal, Creator or Business: Account Types Explained

    What the three account types actually change, platform by platform, and how to pick the right one from day one. · 9 min

  2. 02
    Handles, Names and Being Findable

    Choosing a username people can find, spell and trust — and keeping it consistent across every platform. · 7 min

  3. 03
    Writing a Bio That Works

    The who-what-why-next formula for bios, with character limits and worked examples for each major platform. · 9 min

  4. 04
    Profile Photos, Covers and Highlights

    The visual furniture of a profile — avatars that read at thumbnail size, covers, pinned posts and Story Highlights. · 8 min

  5. 05
    Building a Link-in-Bio That Converts

    Making the most of your one clickable link — link-in-bio tools, ordering choices, and measuring what gets clicked. · 9 min

  6. 06
    Setting Up Shop: Facebook Pages, LinkedIn and WhatsApp Business

    A practical walkthrough of the three most business-critical profile builds, plus a launch checklist for any new account. · 9 min

Where this sits on your path depends on your assessment. Some people skip this module outright; others start here. The free placement assessment decides — and the first lesson of every module is free to read. Find your level →

Also at Level 1

1The Platform Landscape & the Language of Social
Every major platform, what it's for, and the vocabulary — feeds, Stories, Reels, DMs, hashtags, engagement — decoded properly.3Content Formats & Current Specs
Images, carousels, short video, live and text posts — and the current specs for each platform, always verified.4Writing for Social 101
Hooks, captions, tone of voice, hashtags and calls to action — the fundamentals of words that stop the scroll.5Phone Photography & Design Basics
Composition, lighting, and free tools — make professional-looking visuals with the phone in your pocket.