Module 11 · Level 2 · Practitioner

Analytics I: Reading the Numbers

Native insights, reach vs impressions, engagement rates and benchmarks — know what's working and why.

6 lessons · about 0.9 hours

Overview · 1:02 · captions on
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Reach isn't impressions. Impressions aren't views. Module 11 is reading the numbers properly.

Every platform gives you analytics for free, and most people either ignore them or read them wrong. This module is where the numbers live, what each one really means, and the twenty minutes a week that turn them into decisions.

Lesson 1 is inside native insights, where the numbers live on every platform. Lesson 2 untangles reach, impressions and views. Lesson 3 is engagement rate: three formulas, and when to use each. Lesson 4 is benchmarks, what good looks like, and the only one that matters: your own. Lesson 5 matches metrics to goals. And lesson 6 is the weekly reporting habit.

By the end, you can find any number without paying for a tool, calculate engagement rate three ways and know which one someone's quoting, and report in twenty minutes a week.

6 lessons. About 50 minutes. Level 2, module 11. Start with Inside Native Insights: Where the Numbers Live.

What’s inside

  1. 01
    Inside Native Insights: Where the Numbers Live

    Find and navigate the free analytics built into every major platform before you spend a penny on tools. · 9 min

  2. 02
    Reach, Impressions and Views: What Actually Got Seen

    Untangle the three most confused metrics in social media and learn what each one is really telling you. · 8 min

  3. 03
    Engagement Rate: The Formulas That Matter

    Calculate engagement rate three different ways, know when to use each, and never be fooled by someone else's maths. · 10 min

  4. 04
    Benchmarks: What Good Looks Like

    Realistic engagement and reach expectations for each platform, and how to build the only benchmark that truly matters — your own. · 8 min

  5. 05
    Choosing Metrics That Match the Goal

    Stop tracking everything: map each business goal to the two or three metrics that actually measure it. · 8 min

  6. 06
    The Weekly Reporting Habit

    A 20-minute weekly routine and a one-page monthly report that turn raw numbers into better decisions. · 9 min

Where this sits on your path depends on your assessment. Some people skip this module outright; others start here. The free placement assessment decides — and the first lesson of every module is free to read. Find your level →

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