Spark Ads
TikTok's format for promoting an existing organic post, including a creator's, while keeping its original handle, comments and likes. It performs better than studio-made ads because it looks native, and it requires an authorisation code from the post owner.
Where this is taught
Related terms
The full advertising console for a platform, where you control objectives, audiences, placements, budgets, creative an…
Advantage+Meta's automated campaign products, where the system chooses audiences, placements and creative combinations with mini…
Attribution windowThe period after seeing or clicking an ad within which a conversion is credited to it, such as seven-day click and one…
Bid strategyHow the platform spends your budget in the auction: highest volume, cost per result goal, bid cap or value optimisatio…
BoostingPaying to promote an existing post from the app itself. Quick, but deliberately limited: fewer objectives, coarse targ…
Budget pacingHow evenly spend is spread across a day or campaign. Platforms deliberately hold back budget for better opportunities …
Knowing the word is the easy part
A five-minute assessment scores you across six skill areas and builds a path through 28modules — skipping whatever you already know. Free, no card.
Take the free assessment