Advantage+
Meta's automated campaign products, where the system chooses audiences, placements and creative combinations with minimal manual targeting. Often efficient, but it hides which audience produced results, so keep some structured campaigns running if you need to learn anything.
Related terms
The full advertising console for a platform, where you control objectives, audiences, placements, budgets, creative an…
Attribution windowThe period after seeing or clicking an ad within which a conversion is credited to it, such as seven-day click and one…
Bid strategyHow the platform spends your budget in the auction: highest volume, cost per result goal, bid cap or value optimisatio…
BoostingPaying to promote an existing post from the app itself. Quick, but deliberately limited: fewer objectives, coarse targ…
Budget pacingHow evenly spend is spread across a day or campaign. Platforms deliberately hold back budget for better opportunities …
Campaign objectiveWhat you tell the platform to optimise for: awareness, traffic, engagement, leads, app promotion or sales. This choice…
Knowing the word is the easy part
A five-minute assessment scores you across six skill areas and builds a path through 28modules — skipping whatever you already know. Free, no card.
Take the free assessment