Bid strategy
How the platform spends your budget in the auction: highest volume, cost per result goal, bid cap or value optimisation. Start with the automatic option while you gather data, then add caps only when you know what a result is worth.
Related terms
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Advantage+Meta's automated campaign products, where the system chooses audiences, placements and creative combinations with mini…
Attribution windowThe period after seeing or clicking an ad within which a conversion is credited to it, such as seven-day click and one…
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Budget pacingHow evenly spend is spread across a day or campaign. Platforms deliberately hold back budget for better opportunities …
Campaign objectiveWhat you tell the platform to optimise for: awareness, traffic, engagement, leads, app promotion or sales. This choice…
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