Ads Manager
The full advertising console for a platform, where you control objectives, audiences, placements, budgets, creative and reporting. Meta, TikTok, LinkedIn and Pinterest each have one. Nearly all serious paid work happens here rather than through in-app promote buttons.
Related terms
Meta's automated campaign products, where the system chooses audiences, placements and creative combinations with mini…
Attribution windowThe period after seeing or clicking an ad within which a conversion is credited to it, such as seven-day click and one…
Bid strategyHow the platform spends your budget in the auction: highest volume, cost per result goal, bid cap or value optimisatio…
BoostingPaying to promote an existing post from the app itself. Quick, but deliberately limited: fewer objectives, coarse targ…
Budget pacingHow evenly spend is spread across a day or campaign. Platforms deliberately hold back budget for better opportunities …
Campaign objectiveWhat you tell the platform to optimise for: awareness, traffic, engagement, leads, app promotion or sales. This choice…
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