Facebook specs and facts
7 facts · last verified 22 September 2026
| Fact | Current value | Verified |
|---|---|---|
| Key ranking signals source ↗ | meaningful interactions (comments, shares), watch time, relationship closeness, content type preferences | 22/09/2026 |
| Groups in reach strategy source ↗ | group posts often outperform Page posts for organic reach; community-building channel | 22/09/2026 |
| UK monetisation options source ↗ | in-stream ads, stars, subscriptions, branded content (eligibility thresholds apply) | 22/09/2026 |
| Business presence source ↗ | Pages for businesses (unlimited followers, insights, ads); professional mode available on profiles | 22/09/2026 |
| Post character limit source ↗ | 63,206 characters (40–80 characters get the best engagement) | 22/09/2026 |
| Facebook Reel maximum length source ↗ | 90 seconds | 22/09/2026 |
| Feed video aspect ratios source ↗ | 4:5 recommended in feed; 9:16 for Reels and Stories | 22/09/2026 |
These facts are live inside the lessons too. Every lesson that cites a Facebook spec pulls it from this sheet, so the teaching updates the moment the fact does. Start free →
