Scheduling tool
Software such as Later, Buffer, Hootsuite or Metricool that queues posts to publish automatically. Saves significant time, but check which formats publish directly and which only send a reminder, because reminder-based posting still needs someone present.
Where this is taught
Related terms
The official interface letting other software read from or post to a platform. Scheduling tools, analytics dashboards …
Cross-postingPublishing the same content to multiple platforms, often automatically. Efficient but visibly lazy when it leaves fore…
Deep linkA URL that opens a specific screen inside an app rather than a website or the app's home screen, for example a product…
EmbedPlacing a live social post inside a web page using platform-provided code, so it keeps its formatting and stays linked…
GeotagLocation data attached to a post. Adds local discoverability and is valuable for venues and local businesses. Consider…
MetadataInformation about a file or post rather than its visible content: titles, descriptions, tags, capture location, timest…
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