API
The official interface letting other software read from or post to a platform. Scheduling tools, analytics dashboards and inbox tools all depend on one. API restrictions explain why a tool cannot do something the app can, such as publishing certain formats.
Related terms
Publishing the same content to multiple platforms, often automatically. Efficient but visibly lazy when it leaves fore…
Deep linkA URL that opens a specific screen inside an app rather than a website or the app's home screen, for example a product…
EmbedPlacing a live social post inside a web page using platform-provided code, so it keeps its formatting and stays linked…
GeotagLocation data attached to a post. Adds local discoverability and is valuable for venues and local businesses. Consider…
MetadataInformation about a file or post rather than its visible content: titles, descriptions, tags, capture location, timest…
Native postingPublishing directly in the platform's own app rather than through a third-party tool. Gives access to the newest featu…
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