Technical

Metadata

Information about a file or post rather than its visible content: titles, descriptions, tags, capture location, timestamps and file details. Platforms read it to classify content, and it can also leak information you did not mean to publish.


Related terms

API

The official interface letting other software read from or post to a platform. Scheduling tools, analytics dashboards …

Cross-posting

Publishing the same content to multiple platforms, often automatically. Efficient but visibly lazy when it leaves fore…

Deep link

A URL that opens a specific screen inside an app rather than a website or the app's home screen, for example a product…

Embed

Placing a live social post inside a web page using platform-provided code, so it keeps its formatting and stays linked…

Geotag

Location data attached to a post. Adds local discoverability and is valuable for venues and local businesses. Consider…

Native posting

Publishing directly in the platform's own app rather than through a third-party tool. Gives access to the newest featu…

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