Technical

Cross-posting

Publishing the same content to multiple platforms, often automatically. Efficient but visibly lazy when it leaves foreign watermarks, wrong aspect ratios or platform-specific wording in place. Adapt the framing and the caption even when the footage is identical.


Related terms

API

The official interface letting other software read from or post to a platform. Scheduling tools, analytics dashboards …

Deep link

A URL that opens a specific screen inside an app rather than a website or the app's home screen, for example a product…

Embed

Placing a live social post inside a web page using platform-provided code, so it keeps its formatting and stays linked…

Geotag

Location data attached to a post. Adds local discoverability and is valuable for venues and local businesses. Consider…

Metadata

Information about a file or post rather than its visible content: titles, descriptions, tags, capture location, timest…

Native posting

Publishing directly in the platform's own app rather than through a third-party tool. Gives access to the newest featu…

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