Pixel
A snippet of tracking code on your website that reports visitor actions back to an ad platform for measurement, audience building and optimisation. Browser restrictions and consent rules mean pixel data alone is now incomplete, which is why server-side tracking exists.
Where this is taught
Related terms
The full advertising console for a platform, where you control objectives, audiences, placements, budgets, creative an…
Advantage+Meta's automated campaign products, where the system chooses audiences, placements and creative combinations with mini…
Attribution windowThe period after seeing or clicking an ad within which a conversion is credited to it, such as seven-day click and one…
Bid strategyHow the platform spends your budget in the auction: highest volume, cost per result goal, bid cap or value optimisatio…
BoostingPaying to promote an existing post from the app itself. Quick, but deliberately limited: fewer objectives, coarse targ…
Budget pacingHow evenly spend is spread across a day or campaign. Platforms deliberately hold back budget for better opportunities …
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