Learning phase
The initial period where the delivery system gathers data before performance stabilises, typically around fifty optimisation events per ad set per week. Significant edits restart it, which is why patient campaigns usually beat heavily tinkered ones.
Related terms
The full advertising console for a platform, where you control objectives, audiences, placements, budgets, creative an…
Advantage+Meta's automated campaign products, where the system chooses audiences, placements and creative combinations with mini…
Attribution windowThe period after seeing or clicking an ad within which a conversion is credited to it, such as seven-day click and one…
Bid strategyHow the platform spends your budget in the auction: highest volume, cost per result goal, bid cap or value optimisatio…
BoostingPaying to promote an existing post from the app itself. Quick, but deliberately limited: fewer objectives, coarse targ…
Budget pacingHow evenly spend is spread across a day or campaign. Platforms deliberately hold back budget for better opportunities …
Knowing the word is the easy part
A five-minute assessment scores you across six skill areas and builds a path through 28modules — skipping whatever you already know. Free, no card.
Take the free assessment