Conversions API (CAPI)
A server-to-server connection sending conversion events from your systems directly to an ad platform, alongside or instead of the browser pixel. It recovers events lost to blockers and browser limits, and it still requires a valid lawful basis under UK data protection law.
Related terms
The full advertising console for a platform, where you control objectives, audiences, placements, budgets, creative an…
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Attribution windowThe period after seeing or clicking an ad within which a conversion is credited to it, such as seven-day click and one…
Bid strategyHow the platform spends your budget in the auction: highest volume, cost per result goal, bid cap or value optimisatio…
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Budget pacingHow evenly spend is spread across a day or campaign. Platforms deliberately hold back budget for better opportunities …
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