Account audit
The audit to run when you inherit an account — forty checks across profile, content, audience, compliance and measurement, in the order that finds problems fastest.
Fills in 6 live specifications on download · newest verified 2 October 2026
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# Account audit
Run in this order. The early sections find the cheap wins; the later ones find the
things that get people fired.
## Access and ownership
- [ ] Who owns the account at platform level, and is that a person who still works here?
- [ ] Is two-factor on, and on what device?
- [ ] Is there a business manager, and who has admin?
- [ ] Recovery email and phone still valid?
- [ ] Is the handle consistent across platforms? Are the others squatted?
## Profile
- [ ] Bio within limit and saying what we actually do — Instagram: 150 characters (verified 22 Sept 2026)
- [ ] Link destination works, is tracked, and is not a dead campaign
- [ ] Correct account type (business / creator / personal) — Pages for businesses (unlimited followers, insights, ads); professional mode available on profiles (verified 22 Sept 2026)Shortened for the page. The download is the complete file with every specification filled in and dated.
