Metrics

Watch time

Total time people spent watching your video, usually in hours. The most important YouTube metric because the system optimises for session length rather than views. A ten-minute video watched halfway beats a one-minute video watched fully.


Where this is taught

9YouTube & Long-Form Video
Titles, thumbnails, packaging and watch time — how long-form works, and when it beats short-form.

Related terms

Attribution

Deciding which touchpoints get credit for a conversion. Every model is a simplification: last-click undervalues awaren…

Average view duration

Mean seconds watched per view. Read it alongside video length as a percentage: sixty seconds of a ninety-second video …

Bounce rate

The share of visitors who land on a page and leave without a further interaction. High bounce from social is normal an…

CPA (cost per acquisition)

Spend divided by the number of completed actions such as purchases or leads. The main efficiency number for performanc…

CPC (cost per click)

Spend divided by clicks. Useful for comparing creatives, but a cheap click that never converts is worse than an expens…

CPM (cost per mille)

The cost of a thousand impressions. A market price, not a performance measure: it rises with competition, audience nar…

Beyond the definition

Knowing the word is the easy part

A five-minute assessment scores you across six skill areas and builds a path through 28modules — skipping whatever you already know. Free, no card.

Take the free assessment