Bounce rate
The share of visitors who land on a page and leave without a further interaction. High bounce from social is normal and not always bad: someone who read your whole article and left satisfied still counts as a bounce in older analytics setups.
Related terms
Deciding which touchpoints get credit for a conversion. Every model is a simplification: last-click undervalues awaren…
Average view durationMean seconds watched per view. Read it alongside video length as a percentage: sixty seconds of a ninety-second video …
CPA (cost per acquisition)Spend divided by the number of completed actions such as purchases or leads. The main efficiency number for performanc…
CPC (cost per click)Spend divided by clicks. Useful for comparing creatives, but a cheap click that never converts is worse than an expens…
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CTR (click-through rate)Clicks divided by impressions, as a percentage. Check whether a platform is reporting all clicks, which includes expan…
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