UGC creator
Someone paid to produce authentic-looking content for a brand to publish on its own channels and ads, without posting it themselves. Their audience is irrelevant to the job; craft, turnaround and understanding the brief are what get them rebooked.
Related terms
A paid partnership where a creator produces agreed content for a brand. The contract should state deliverables, deadli…
Creator economyThe market of individuals earning from audiences they own, through brand deals, platform payouts, affiliate commission…
ExclusivityA clause preventing a creator working with competing brands for a set period. It restricts future earnings, so it must…
Fan fundingDirect audience payments: tips, Super Chats, badges during lives, or platforms like Patreon and Ko-fi. Income is conce…
GiftedA brand sending free product in exchange for coverage. If there is any agreement or control over what is posted, it is…
Influencer tiersRough size bands: nano under ten thousand followers, micro to around a hundred thousand, macro to around a million, me…
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