Creator economy
The market of individuals earning from audiences they own, through brand deals, platform payouts, affiliate commission, subscriptions and their own products. In practice most creator income comes from brand partnerships rather than from platform advertising revenue shares.
Related terms
A paid partnership where a creator produces agreed content for a brand. The contract should state deliverables, deadli…
ExclusivityA clause preventing a creator working with competing brands for a set period. It restricts future earnings, so it must…
Fan fundingDirect audience payments: tips, Super Chats, badges during lives, or platforms like Patreon and Ko-fi. Income is conce…
GiftedA brand sending free product in exchange for coverage. If there is any agreement or control over what is posted, it is…
Influencer tiersRough size bands: nano under ten thousand followers, micro to around a hundred thousand, macro to around a million, me…
Media kitA short document a creator sends to brands: audience size and demographics, typical reach and engagement by format, pa…
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