Influencer tiers
Rough size bands: nano under ten thousand followers, micro to around a hundred thousand, macro to around a million, mega above that. Smaller tiers usually show higher engagement and lower cost; larger tiers buy reach and awareness. Definitions vary between agencies.
Related terms
A paid partnership where a creator produces agreed content for a brand. The contract should state deliverables, deadli…
Creator economyThe market of individuals earning from audiences they own, through brand deals, platform payouts, affiliate commission…
ExclusivityA clause preventing a creator working with competing brands for a set period. It restricts future earnings, so it must…
Fan fundingDirect audience payments: tips, Super Chats, badges during lives, or platforms like Patreon and Ko-fi. Income is conce…
GiftedA brand sending free product in exchange for coverage. If there is any agreement or control over what is posted, it is…
Media kitA short document a creator sends to brands: audience size and demographics, typical reach and engagement by format, pa…
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