Social listening
Monitoring public conversation for mentions of your brand, competitors, category or issue, including posts that never tag you. Used for reputation alerts, customer insight and content ideas. Tools include Brandwatch and Sprout; basic listening is possible free via platform search.
Where this is taught
Related terms
Shorthand for the ranking and recommendation systems that decide what each person sees. There is no single algorithm; …
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CadenceHow often you publish on each channel. Consistency matters more than volume: a sustainable three posts a week beats da…
Community managementReplying to comments and messages, welcoming new members, handling complaints and setting the tone of the space around…
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