Core

Community management

Replying to comments and messages, welcoming new members, handling complaints and setting the tone of the space around your content. It is a distinct job from content creation, and it is usually what converts audience into customers.


Where this is taught

12Community Management
Replying at scale, moderation, UGC and social-first customer care — the craft of keeping people around.

Related terms

Algorithm

Shorthand for the ranking and recommendation systems that decide what each person sees. There is no single algorithm; …

Bio

The short profile description under your name. It is read by people deciding whether to follow and by platform search.…

Brand voice

The consistent personality of everything a brand publishes: vocabulary, sentence length, humour, how it handles compla…

CTA (call to action)

The single instruction you want the viewer to follow: comment a word, save this, tap the link, book a call. One CTA pe…

Cadence

How often you publish on each channel. Consistency matters more than volume: a sustainable three posts a week beats da…

Content calendar

The planning document mapping what goes out, where and when, usually a few weeks ahead with room left for reactive pos…

Beyond the definition

Knowing the word is the easy part

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