RPM (revenue per mille)
A creator's actual earnings per thousand views after the platform's share, across all revenue sources. Different from advertiser-facing CPM, which is what the brand paid before the platform took its cut. RPM is the number that matters to the creator.
Related terms
A paid partnership where a creator produces agreed content for a brand. The contract should state deliverables, deadli…
Creator economyThe market of individuals earning from audiences they own, through brand deals, platform payouts, affiliate commission…
ExclusivityA clause preventing a creator working with competing brands for a set period. It restricts future earnings, so it must…
Fan fundingDirect audience payments: tips, Super Chats, badges during lives, or platforms like Patreon and Ko-fi. Income is conce…
GiftedA brand sending free product in exchange for coverage. If there is any agreement or control over what is posted, it is…
Influencer tiersRough size bands: nano under ten thousand followers, micro to around a hundred thousand, macro to around a million, me…
Knowing the word is the easy part
A five-minute assessment scores you across six skill areas and builds a path through 28modules — skipping whatever you already know. Free, no card.
Take the free assessment