Monetisation
Turning audience into income. Platform routes such as advertising shares, tips and subscriptions have eligibility thresholds and pay modestly. Most sustainable creator income comes from brand work, affiliate sales or the creator's own products and services.
Related terms
A paid partnership where a creator produces agreed content for a brand. The contract should state deliverables, deadli…
Creator economyThe market of individuals earning from audiences they own, through brand deals, platform payouts, affiliate commission…
ExclusivityA clause preventing a creator working with competing brands for a set period. It restricts future earnings, so it must…
Fan fundingDirect audience payments: tips, Super Chats, badges during lives, or platforms like Patreon and Ko-fi. Income is conce…
GiftedA brand sending free product in exchange for coverage. If there is any agreement or control over what is posted, it is…
Influencer tiersRough size bands: nano under ten thousand followers, micro to around a hundred thousand, macro to around a million, me…
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