Video view
Counted differently on every platform, so never compare across them. TikTok counts a view the moment the video starts, Instagram now counts plays similarly, and YouTube requires around thirty seconds. The same video can honestly show wildly different view counts.
Related terms
Deciding which touchpoints get credit for a conversion. Every model is a simplification: last-click undervalues awaren…
Average view durationMean seconds watched per view. Read it alongside video length as a percentage: sixty seconds of a ninety-second video …
Bounce rateThe share of visitors who land on a page and leave without a further interaction. High bounce from social is normal an…
CPA (cost per acquisition)Spend divided by the number of completed actions such as purchases or leads. The main efficiency number for performanc…
CPC (cost per click)Spend divided by clicks. Useful for comparing creatives, but a cheap click that never converts is worse than an expens…
CPM (cost per mille)The cost of a thousand impressions. A market price, not a performance measure: it rises with competition, audience nar…
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