Tagging
Linking another account to your post by @mentioning it in the caption, on the image, or in a collaboration field. Tagging notifies that account and can surface your post on their profile. Tagging brands you have no relationship with is a common and ineffective habit.
Related terms
Shorthand for the ranking and recommendation systems that decide what each person sees. There is no single algorithm; …
BioThe short profile description under your name. It is read by people deciding whether to follow and by platform search.…
Brand voiceThe consistent personality of everything a brand publishes: vocabulary, sentence length, humour, how it handles compla…
CTA (call to action)The single instruction you want the viewer to follow: comment a word, save this, tap the link, book a call. One CTA pe…
CadenceHow often you publish on each channel. Consistency matters more than volume: a sustainable three posts a week beats da…
Community managementReplying to comments and messages, welcoming new members, handling complaints and setting the tone of the space around…
Knowing the word is the easy part
A five-minute assessment scores you across six skill areas and builds a path through 28modules — skipping whatever you already know. Free, no card.
Take the free assessment