Social commerce
Buying and selling that happens inside social apps rather than on a separate website. It compresses discovery and purchase into one session, which suits impulse-priced products far better than considered or high-value purchases.
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Related terms
Total revenue divided by number of orders. Raising it through bundles, thresholds for free delivery or upsells is ofte…
Affiliate marketingPaying a commission on sales made through a creator's unique link or code. Low risk because you pay on results, but it…
Conversion rateThe percentage of visitors who complete the desired action. Social traffic converts lower than search because intent i…
GMV (gross merchandise value)The total value of goods sold through a channel before deducting commission, refunds, returns and discounts. Commonly …
In-app checkoutCompleting payment inside the social app instead of on the retailer's site. It removes friction and lifts conversion, …
Live shoppingSelling during a live stream with products pinned for instant purchase. Works through demonstration, scarcity and answ…
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