Organic vs paid
Organic reach is distribution you get for free because the system chose to show your post; paid reach is bought through an ads platform. Most brands need both: organic proves what resonates, paid buys predictable volume behind the winners.
Related terms
Shorthand for the ranking and recommendation systems that decide what each person sees. There is no single algorithm; …
BioThe short profile description under your name. It is read by people deciding whether to follow and by platform search.…
Brand voiceThe consistent personality of everything a brand publishes: vocabulary, sentence length, humour, how it handles compla…
CTA (call to action)The single instruction you want the viewer to follow: comment a word, save this, tap the link, book a call. One CTA pe…
CadenceHow often you publish on each channel. Consistency matters more than volume: a sustainable three posts a week beats da…
Community managementReplying to comments and messages, welcoming new members, handling complaints and setting the tone of the space around…
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