Core

Hashtag

A word or phrase prefixed with # that groups posts by topic and feeds the platform a hint about subject matter. Their discovery value has fallen sharply as systems learned to read captions, audio and on-screen text. Use three to five relevant ones, not thirty.


Where this is taught

1The Platform Landscape & the Language of Social
Every major platform, what it's for, and the vocabulary — feeds, Stories, Reels, DMs, hashtags, engagement — decoded properly.
4Writing for Social 101
Hooks, captions, tone of voice, hashtags and calls to action — the fundamentals of words that stop the scroll.

Related terms

Algorithm

Shorthand for the ranking and recommendation systems that decide what each person sees. There is no single algorithm; …

Bio

The short profile description under your name. It is read by people deciding whether to follow and by platform search.…

Brand voice

The consistent personality of everything a brand publishes: vocabulary, sentence length, humour, how it handles compla…

CTA (call to action)

The single instruction you want the viewer to follow: comment a word, save this, tap the link, book a call. One CTA pe…

Cadence

How often you publish on each channel. Consistency matters more than volume: a sustainable three posts a week beats da…

Community management

Replying to comments and messages, welcoming new members, handling complaints and setting the tone of the space around…

Beyond the definition

Knowing the word is the easy part

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