Feed
The scrolling stream of posts an app shows you. On almost every platform it is no longer chronological: a ranking system orders it by predicted interest, so two people following identical accounts will see different posts in a different order.
Where this is taught
Related terms
Shorthand for the ranking and recommendation systems that decide what each person sees. There is no single algorithm; …
BioThe short profile description under your name. It is read by people deciding whether to follow and by platform search.…
Brand voiceThe consistent personality of everything a brand publishes: vocabulary, sentence length, humour, how it handles compla…
CTA (call to action)The single instruction you want the viewer to follow: comment a word, save this, tap the link, book a call. One CTA pe…
CadenceHow often you publish on each channel. Consistency matters more than volume: a sustainable three posts a week beats da…
Community managementReplying to comments and messages, welcoming new members, handling complaints and setting the tone of the space around…
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