Completion rate
The share of viewers who watched to the end. Heavily weighted on short-form platforms, which is why a tight fifteen-second video often out-reaches a rambling forty-five-second one. Loops and replays can push it above one hundred percent.
Related terms
Deciding which touchpoints get credit for a conversion. Every model is a simplification: last-click undervalues awaren…
Average view durationMean seconds watched per view. Read it alongside video length as a percentage: sixty seconds of a ninety-second video …
Bounce rateThe share of visitors who land on a page and leave without a further interaction. High bounce from social is normal an…
CPA (cost per acquisition)Spend divided by the number of completed actions such as purchases or leads. The main efficiency number for performanc…
CPC (cost per click)Spend divided by clicks. Useful for comparing creatives, but a cheap click that never converts is worse than an expens…
CPM (cost per mille)The cost of a thousand impressions. A market price, not a performance measure: it rises with competition, audience nar…
Knowing the word is the easy part
A five-minute assessment scores you across six skill areas and builds a path through 28modules — skipping whatever you already know. Free, no card.
Take the free assessment