Platform Specialist track

YouTube Specialist

Every lesson in the Academy that teaches YouTube, in the order they build on each other: 13 lessons, about 2 hours. Then a 12-question assessment, including YouTube’s specs as they stand this week. Get 10 right and you’re a YouTube Specialist.

Start freeThe first lesson of every module is free. The full track is on Pro.

The lessons

  1. Module 1 · The Platform Landscape & the Language of Social
    YouTube, LinkedIn and X: Video, Careers and Conversation
    9 min
  2. Module 2 · Accounts, Profiles & Link-in-Bio
    Personal, Creator or Business: Account Types Explained
    9 min
  3. Module 3 · Content Formats & Current Specs
    Short-Form Video: Reels, TikToks and Shorts
    10 min
  4. Module 3 · Content Formats & Current Specs
    Text Posts, Threads and Long-Form
    9 min
  5. Module 5 · Phone Photography & Design Basics
    Shooting for the Crop
    8 min
  6. Module 8 · Short-Form Video
    The Anatomy of a Short-Form Video
    8 min
  7. Module 9 · YouTube & Long-Form Video
    Packaging: Titles and Thumbnails First
    10 min
  8. Module 9 · YouTube & Long-Form Video
    Watch Time, Session Time and What YouTube Rewards
    9 min
  9. Module 9 · YouTube & Long-Form Video
    The Shorts-to-Long Funnel
    8 min
  10. Module 9 · YouTube & Long-Form Video
    When Long-Form Beats Short-Form
    8 min
  11. Module 9 · YouTube & Long-Form Video
    Live Streams and Podcast Formats
    9 min
  12. Module 10 · How Algorithms Actually Work
    TikTok and YouTube: The Discovery Engines
    9 min
  13. Module 13 · Content Planning & Repurposing
    The Repurposing Pipeline: One Pillar, Many Assets
    10 min

Lessons you’ve already done on your main path count here too. The credential is separate from your level certificates, and doesn’t change them.