X Specialist

Every lesson in the Academy that teaches X, in the order they build on each other: 11 lessons, about 1.5 hours. Then a 12-question assessment, including X’s specs as they stand this week. Get 10 right and you’re a X Specialist.

The lessons

1. Module 1 · The Platform Landscape & the Language of Social
   YouTube, LinkedIn and X: Video, Careers and Conversation
   9 min
2. Module 1 · The Platform Landscape & the Language of Social
   The Language of Social, Part 1: Profiles, Posts and Places
   9 min
3. Module 2 · Accounts, Profiles & Link-in-Bio
   Writing a Bio That Works
   9 min
4. Module 3 · Content Formats & Current Specs
   Single Images Done Well
   8 min
5. Module 3 · Content Formats & Current Specs
   Text Posts, Threads and Long-Form
   9 min
6. Module 7 · Copywriting Craft & Accessibility
   Writing Platform-Native Copy
   9 min
7. Module 10 · How Algorithms Actually Work
   LinkedIn, X and Pinterest: Three Different Machines
   9 min
8. Module 13 · Content Planning & Repurposing
   The Repurposing Pipeline: One Pillar, Many Assets
   10 min
9. Module 14 · AI Tools I: Your Content Assistant
   Caption Drafting: From AI First Draft to Your Final Cut
   8 min
10. Module 21 · Personal Branding & Thought Leadership
    X: Speed, Wit and the Reply Game
    9 min
11. Module 22 · Legal & Ethical Social Media
    When Content Is an Ad: The ASA Disclosure Rules
    10 min

Lessons you’ve already done on your main path count here too. The credential is separate from your level certificates, and doesn’t change them.