Platform Specialist track

TikTok Specialist

Every lesson in the Academy that teaches TikTok, in the order they build on each other: 19 lessons, about 3 hours. Then a 12-question assessment, including TikTok’s specs as they stand this week. Get 10 right and you’re a TikTok Specialist.

Start freeThe first lesson of every module is free. The full track is on Pro.

The lessons

  1. Module 1 · The Platform Landscape & the Language of Social
    How Social Media Actually Works
    8 min
  2. Module 1 · The Platform Landscape & the Language of Social
    Instagram, TikTok and Facebook: The Big Three
    10 min
  3. Module 2 · Accounts, Profiles & Link-in-Bio
    Personal, Creator or Business: Account Types Explained
    9 min
  4. Module 2 · Accounts, Profiles & Link-in-Bio
    Writing a Bio That Works
    9 min
  5. Module 3 · Content Formats & Current Specs
    Carousels, Photo Mode and Document Posts
    9 min
  6. Module 3 · Content Formats & Current Specs
    Short-Form Video: Reels, TikToks and Shorts
    10 min
  7. Module 3 · Content Formats & Current Specs
    Stories and Live: The Ephemeral Formats
    8 min
  8. Module 4 · Writing for Social 101
    Captions That Keep People Reading
    9 min
  9. Module 5 · Phone Photography & Design Basics
    Shooting for the Crop
    8 min
  10. Module 7 · Copywriting Craft & Accessibility
    Writing Platform-Native Copy
    9 min
  11. Module 8 · Short-Form Video
    The Anatomy of a Short-Form Video
    8 min
  12. Module 10 · How Algorithms Actually Work
    TikTok and YouTube: The Discovery Engines
    9 min
  13. Module 13 · Content Planning & Repurposing
    The Repurposing Pipeline: One Pillar, Many Assets
    10 min
  14. Module 16 · Paid Social
    Inside Ads Manager: Campaigns, Ad Sets & Objectives
    10 min
  15. Module 17 · Analytics II: Attribution & ROI
    Attribution Models and Their Limits
    10 min
  16. Module 19 · Social Commerce
    The Social Commerce Shift
    8 min
  17. Module 19 · Social Commerce
    TikTok Shop: Setup and Selling
    10 min
  18. Module 19 · Social Commerce
    Live Shopping: Selling in Real Time
    10 min
  19. Module 22 · Legal & Ethical Social Media
    When Content Is an Ad: The ASA Disclosure Rules
    10 min

Lessons you’ve already done on your main path count here too. The credential is separate from your level certificates, and doesn’t change them.