Platform Specialist track

LinkedIn Specialist

Every lesson in the Academy that teaches LinkedIn, in the order they build on each other: 20 lessons, about 3 hours. Then a 12-question assessment, including LinkedIn’s specs as they stand this week. Get 10 right and you’re a LinkedIn Specialist.

Start freeThe first lesson of every module is free. The full track is on Pro.

The lessons

  1. Module 1 · The Platform Landscape & the Language of Social
    How Social Media Actually Works
    8 min
  2. Module 1 · The Platform Landscape & the Language of Social
    YouTube, LinkedIn and X: Video, Careers and Conversation
    9 min
  3. Module 2 · Accounts, Profiles & Link-in-Bio
    Personal, Creator or Business: Account Types Explained
    9 min
  4. Module 2 · Accounts, Profiles & Link-in-Bio
    Writing a Bio That Works
    9 min
  5. Module 2 · Accounts, Profiles & Link-in-Bio
    Setting Up Shop: Facebook Pages, LinkedIn and WhatsApp Business
    9 min
  6. Module 3 · Content Formats & Current Specs
    Carousels, Photo Mode and Document Posts
    9 min
  7. Module 3 · Content Formats & Current Specs
    Text Posts, Threads and Long-Form
    9 min
  8. Module 7 · Copywriting Craft & Accessibility
    Writing Platform-Native Copy
    9 min
  9. Module 10 · How Algorithms Actually Work
    LinkedIn, X and Pinterest: Three Different Machines
    9 min
  10. Module 11 · Analytics I: Reading the Numbers
    Choosing Metrics That Match the Goal
    8 min
  11. Module 13 · Content Planning & Repurposing
    The Repurposing Pipeline: One Pillar, Many Assets
    10 min
  12. Module 14 · AI Tools I: Your Content Assistant
    Caption Drafting: From AI First Draft to Your Final Cut
    8 min
  13. Module 15 · Strategy: Audience, Pillars & Channel Mix
    Positioning: Choosing What to Be Known For
    9 min
  14. Module 15 · Strategy: Audience, Pillars & Channel Mix
    Choosing Channels: A Framework, Not a Reflex
    9 min
  15. Module 16 · Paid Social
    Inside Ads Manager: Campaigns, Ad Sets & Objectives
    10 min
  16. Module 21 · Personal Branding & Thought Leadership
    Why Personal Brands Outperform Logos
    8 min
  17. Module 21 · Personal Branding & Thought Leadership
    Positioning: Choosing Your Lane
    9 min
  18. Module 21 · Personal Branding & Thought Leadership
    LinkedIn: The Professional Compounding Machine
    10 min
  19. Module 21 · Personal Branding & Thought Leadership
    X: Speed, Wit and the Reply Game
    9 min
  20. Module 28 · Career & Portfolio
    Personal Brand as Career Leverage
    8 min

Lessons you’ve already done on your main path count here too. The credential is separate from your level certificates, and doesn’t change them.