Platform Specialist track

Instagram Specialist

Every lesson in the Academy that teaches Instagram, in the order they build on each other: 25 lessons, about 3.5 hours. Then a 12-question assessment, including Instagram’s specs as they stand this week. Get 10 right and you’re an Instagram Specialist.

Start freeThe first lesson of every module is free. The full track is on Pro.

The lessons

  1. Module 1 · The Platform Landscape & the Language of Social
    How Social Media Actually Works
    8 min
  2. Module 1 · The Platform Landscape & the Language of Social
    Instagram, TikTok and Facebook: The Big Three
    10 min
  3. Module 1 · The Platform Landscape & the Language of Social
    The Language of Social, Part 1: Profiles, Posts and Places
    9 min
  4. Module 2 · Accounts, Profiles & Link-in-Bio
    Personal, Creator or Business: Account Types Explained
    9 min
  5. Module 2 · Accounts, Profiles & Link-in-Bio
    Handles, Names and Being Findable
    7 min
  6. Module 2 · Accounts, Profiles & Link-in-Bio
    Writing a Bio That Works
    9 min
  7. Module 3 · Content Formats & Current Specs
    Single Images Done Well
    8 min
  8. Module 3 · Content Formats & Current Specs
    Carousels, Photo Mode and Document Posts
    9 min
  9. Module 3 · Content Formats & Current Specs
    Short-Form Video: Reels, TikToks and Shorts
    10 min
  10. Module 3 · Content Formats & Current Specs
    Stories and Live: The Ephemeral Formats
    8 min
  11. Module 4 · Writing for Social 101
    Captions That Keep People Reading
    9 min
  12. Module 4 · Writing for Social 101
    Hashtags and Keywords: Being Found
    8 min
  13. Module 5 · Phone Photography & Design Basics
    Shooting for the Crop
    8 min
  14. Module 7 · Copywriting Craft & Accessibility
    Writing Platform-Native Copy
    9 min
  15. Module 8 · Short-Form Video
    The Anatomy of a Short-Form Video
    8 min
  16. Module 10 · How Algorithms Actually Work
    Instagram and Facebook: The Documented Signals
    9 min
  17. Module 11 · Analytics I: Reading the Numbers
    Reach, Impressions and Views: What Actually Got Seen
    8 min
  18. Module 13 · Content Planning & Repurposing
    The Repurposing Pipeline: One Pillar, Many Assets
    10 min
  19. Module 14 · AI Tools I: Your Content Assistant
    Caption Drafting: From AI First Draft to Your Final Cut
    8 min
  20. Module 15 · Strategy: Audience, Pillars & Channel Mix
    Content Pillars Done Properly
    9 min
  21. Module 15 · Strategy: Audience, Pillars & Channel Mix
    Creative Briefs That Get Good Work Back
    8 min
  22. Module 19 · Social Commerce
    Instagram Shopping and Meta Shops
    9 min
  23. Module 22 · Legal & Ethical Social Media
    When Content Is an Ad: The ASA Disclosure Rules
    10 min
  24. Module 22 · Legal & Ethical Social Media
    Accessible Social Content
    9 min
  25. Module 22 · Legal & Ethical Social Media
    Running Compliant UK Competitions
    10 min

Lessons you’ve already done on your main path count here too. The credential is separate from your level certificates, and doesn’t change them.