Verified facts

WhatsApp Business specs and facts

5 facts · last verified 22 September 2026

FactCurrent valueVerified
Broadcast lists
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256 recipients per list (recipients must have saved your number)22/09/2026
WhatsApp Business app tools
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business profile, catalogue, quick replies, labels, greeting/away messages — free for small businesses22/09/2026
Channels
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one-way broadcast channels for updates; separate from chats, followers opt in22/09/2026
Status video length
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60 seconds per status video22/09/2026
UK reach
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the UK's most-used messaging app, reaching ~9 in 10 online adults — customer service and repeat-business channel22/09/2026
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