Snapchat specs and facts
5 facts · last verified 22 September 2026
| Fact | Current value | Verified |
|---|---|---|
| Spotlight ranking signals source ↗ | watch time and completion, favourites, shares, freshness | 22/09/2026 |
| Business presence source ↗ | Public Profiles for brands; AR Lenses and filters are the differentiator | 22/09/2026 |
| Video Snap length source ↗ | up to 60 seconds | 22/09/2026 |
| Spotlight format source ↗ | 9:16 vertical, up to 5 minutes; short performs best | 22/09/2026 |
| UK audience profile source ↗ | reaches most 13–24-year-olds in the UK; strong for youth brands, AR try-on and local awareness | 22/09/2026 |
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