Content

Thread

A chain of connected posts used to tell a longer story in a short-post format. Each post must work on its own because people enter mid-chain. The opening post carries all the distribution risk, so write it last.

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Related terms

AMA (ask me anything)

A Reddit format where someone opens a thread and answers questions live. Run badly it becomes a PR disaster in public;…

Alt text

A short written description of an image for screen reader users, entered in advanced settings on most platforms. Descr…

Aspect ratio

The shape of your frame, expressed width to height. 9:16 is full-screen vertical for short video, 4:5 is the tallest f…

B-roll

Supplementary footage cut over the main shot: hands working, the product close up, the street outside. It hides edits,…

Board

A themed collection where Pins are saved on Pinterest. Boards tell the system what a Pin is about, so name them in pla…

Caption

The written text accompanying a post. It gives context, carries the call to action and is read by the platform's own u…

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Thread — what it means in social media · The Social Media Academy